Read the article in praise of SyFy
Time will tell, I suppose. But if one wanted to rebrand, oh, I don't know, Tropicana Orange Juice, Would they want to call it "Orynge Juice"?
Side note: I really liked the rebranding of Tropicana that got killed. I think it's lame that they reversed course, and I believe there was a lot of outdated, monolithic "old-think" being spewed by the folks who called the new look a bad move.

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