Open Message To Crispin, Porter + Bogusky: Forget VW.

So everybody is talking about Volkswagen saying Auf Wiedersehen to crispin, porter + bogusky.

Comments abound on the Twitter and at the Adage article, both pro-crispin and anti-crispin.

Good work is usually polarizing, fact of nature.

The real question I'm asking is this: What auto will CP+B land next?

They went from Mini to VW, and will surely replace VW with another auto account. A well-known planet, perhaps?

Penske acquired Saturn a couple months ago, and I think Saturn and CP+B could be pretty sweet.

The Saturn brand has some kick-ass heritage. Remember when people used to go to those Saturn Picnics? Weird to the uninitiated: what the hell was that stuff about? But it was real and it was different. Saturn did some aggro and visionary brand-building that was really ahead of its time for the time.

There's still equity in that brand. And with a new, visionary owner in Penske--as well as a funky market where competitors could be falling dead in the coming months and years--Saturn could see a real resurgence.

Especially if they partnered with CP+B. Let the interns in Boulder at an equitable brand that's been on hiatus/dormant for a few years and who knows what kind of wonderful things could happen?